This year’s ISE, the leading trade fair for digital signage, has opened its doors. After the ceremonial dissection of the band, the gates opened at the Amsterdam conference center, allowing the expected 75,000 visitors to enter the exhibition halls. Everything that has a name and rank in the AV industry is gathered here.
Google Tech Is Among The Newcomers
As ISE Managing Director explained in advance at a press event, ISE is not just the biggest AV show. In terms of exhibition space, number of exhibitors or number of international visitors, it is also the largest exhibition in the country. At the AV show, Google shows its collaboration solutions – especially the Jamboard. A mobile 55-inch 4k resolution digital whiteboard for conferences. One of its strengths is that Google apps such as Cast or Hangouts are integrated into the whiteboard, as a Google employee explains on the stand. In addition, the device should also score thanks to machine learning. For example, the whiteboard recognizes handwritten notes and simple shapes, such as triangles or circles. But also simple drawings thanks to the auto draw function. For example, when the user starts to draw a cat, the device notices and offers to complete the drawing.
ISE Is Expanding Into The City
Due to its size, ISE is of particular importance to the city, as exhibitionists emphasize responsible for finance and economics. The ISE has a hub function, bringing people and technology together. The big challenge for is now to connect the ISE visitors with the local companies and start-ups.
This year, however, the ISE will not only take place within the conference center. As part of ISE 2019, five international artists will showcase their skills for the World Masters of Projection Mapping. The projectors come from the technology partner Panasonic. Until the award ceremony at the end of the fair, the artists illuminate the center with their works of art.